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11 Apr Perfecting a digital fit with “MAYD in CHYNA”
MAYD in CHYNA (MIC) is a political, environmental and social enterprise that has chosen fashion to transform the anthropocentric business model to an eco-centric one.
GBC – By GBC Research
April 11, 2023
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GBC research team and FX worked with partners @MaydinChyna to develop a research project on how to offer customers a custom fit while maintaining the freedom of remain creative, sustainable and purpose driven. Investigators Mana Mojaver and students, Ananda Sophie Quadros de Andrade and Carson Feng successfully explored and found a solution by using 3D body measurement technology to recreate the best fit for customers. Read more
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