FX Website | Perfecting a digital fit with “MAYD in CHYNA”
George Brown College’s Fashion Exchange (FX) is a vibrant hub where fashion education, design, production, entrepreneurship and engagement come together under one roof in the heart of downtown Toronto. With global fashion industry facing challenges of over-consumption, exploiting labour force and environmental resources, FX was designed to share the growing impact and become a leader in sustainable fashion production. With the people and the planet in mind, it fosters a new generation of industry leaders - committed, professional, and ethical.
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Perfecting a digital fit with “MAYD in CHYNA”

Perfecting a digital fit with “MAYD in CHYNA”

MAYD in CHYNA (MIC) is a political, environmental and social enterprise that has chosen fashion to transform the anthropocentric business model to an eco-centric one.

GBC – By GBC Research

April 11, 2023

GBC research team and FX worked with partners @MaydinChyna to develop a research project on how to offer customers a custom fit while maintaining the freedom of remain creative, sustainable and purpose driven. Investigators Mana Mojaver and students, Ananda Sophie Quadros de Andrade and Carson Feng successfully explored and found a solution by using 3D body measurement technology to recreate the best fit for customers. Read more

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